Jon Schwabish knows how to deliver an effective presentation. With humor and verve, he demonstrates how researchers and policy analysts often lose their audience by giving a talk as though they are writing an academic paper. His examples [of common presentation mistakes] are hilarious and yet all-too-familiar: text-heavy PowerPoint slides, indecipherable charts and figures, and irrelevant stock images. Jon offers some simple lessons on how to structure a presentation and use visual aids to make one’s points more memorable and persuasive. Researchers and policy analysts will do well to heed [Jon’s] advice – and will appreciate his lively lectures and workshops.