Welcome back to the show! As you may know, I’m a big fan of data and research that shows how we do or don’t acquire information. But so much of that research–or purported research, I should say–sits on dubious methods or is often just made up! Sometimes numbers about how fast our brains process information, or whether pictures are better than words, take on lives of their own.

impossibletoignoreSo in today’s episode, I’m pleased to be joined by cognitive neuroscientist and author, Carmen Simon, who talks about her new book, Impossible to Ignore. If you’re into learning how to create great, memorable content, you’ll want to listen to this week’s episode!

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Episode Notes

Carmen’s Book | Impossible to Ignore


My Book | Better Presentations: A Guide for Scholars, Researchers, and Wonks

Forgetting Curve (wikipedia)

My posts on statistical fallacies | Attention spans | More Statistical Fallacies


Maryland Institute College or Art program in Information Visualization