Welcome back to the show! As you may know, I’m a big fan of data and research that shows how we do or don’t acquire information. But so much of that research–or purported research, I should say–sits on dubious methods or is often just made up! Sometimes numbers about how fast our brains process information, or whether pictures are better than words, take on lives of their own.
So in today’s episode, I’m pleased to be joined by cognitive neuroscientist and author, Carmen Simon, who talks about her new book, Impossible to Ignore. If you’re into learning how to create great, memorable content, you’ll want to listen to this week’s episode!
Oh, and don’t forget to rate the show on iTunes or your favorite podcast provider! Let others know about it.
Carmen’s Book | Impossible to Ignore