In the previous iteration of this site, I reserved a special page dedicated to collecting Data Visualization Style Guides. I’m republishing that collection here as a blog post with the rekindled hope that readers will add their own or their organization’s guides to the collection.

The original idea was developed at the Responsible Data Forum in New York City on January 11, 2016. It’s simply a list of data visualization style guides provided in no particular order. The idea is to build a collection of guides that layout style, formatting, and perhaps some other basic recommendations. These should not necessarily be documents that describe “best practices” or “dos and don’ts”.

My hope is that this post will serve as a repository for guides from around the world that others can use to develop their own guides and best practices. The list was originally published in January 2016, started small, and has grown to more than 15 documents. But I’m sure there is more, so please send me your suggestions and links using the comment box below, via the Contact form, or on Twitter.


Style Guide Collection

The Sunlight Foundation’s Data Visualization Style Guidelines

The Dallas Morning News Graphics Stylebook

Urban Institute Data Visualization Style Guide

Annie E. Casey Foundation (editorial guide)

MinnPost Styles (thanks to Lynn Cherny)

Government (UK) Service Design Manual (thanks to Lynn Cherny)

Style.ONS (thanks to Lynn Cherny)

Texas Tribune (thanks to Lynn Cherny)

Financial Times

International Business Communication Standards (IBCS) (thanks to Andrej Lapajne)

United States Geological Survey (thanks to Jerzy Wieczorek)

An article on constructing a style guide

BBC Tableau Style Guide | Medium post, How we made the BBC Audiences Tableau Style Guide | R Graphics

Defense Intelligence Agency (DIA) Design and Dissemination Division (D3)

US Department of Agriculture | Visual Standards Guide

18F Web Design Standards

National Cancer Institute

BBC Global Experience Language (thanks to Mik Nov)

BBC Visual and Data Journalism cookbook for R graphics

US Geological Survey (thanks to Ben Welsh)

London Datastore

Shopify

Opower

Material Design (Google) | Write-up of the Material Design guide on Medium

Salesforce

Cato Institute

Microsoft (for add-ins)

McKinsey

National Cancer Institute | Branding and Logo Use Guide | Digital Style Guide (both obtained via FOIA request)

PowerBI

Graphics Standards for IES Publications and Collateral Materials

2012 Revision of NCES Statistical Standards: Final

American Statistical Association

Another collection: Google sheet | Google form to add others

Trafford Data Lab

Adele: The repository of publicly available design systems and pattern libraries


Primarily Web Design

Blog post: Airbnb, Uber and Mailchimp: Inside the web design style guides of 10 brands we love

Airbnb

Mozilla

Disqus

Medium

Uber

Buffer


Tables

(Big thanks to Thomas Mock for sharing!)

Office of National Statistics (UK)

Datawrapper: What to consider when creating tables

Material Design

Paper: Presenting data in tables and charts

Blog post: Web Typography: Designing Tables to be Read, Not Looked At

Blog post: Design Better Data Tables


Related blog posts

Sara Delong: Why You Need to Create a Data Visualization Style Guide to Tell Great Stories (Part 1)

Sara Delong: How to Create a Data Visualization Style Guide to Tell Great Stories (Part 2)

PolicyViz: Why Your Organization Needs a Data Visualization Style Guide

Amy Cesal: What Are Data Visualization Style Guidelines?

Amy Cesal: Why does Data Vis need a style guide? OpenVisConf 2017 (video)

The Datalabs Agency: Data Visualization Style Guides


Updated March 18, 2021